Publications

Green Tech and IP Rights

Résumé :

Limiting the effects of human activity on the environment is probably the major challenge that humanity faces. Based on this observation, Guillaume Henry, lawyer at the Paris Bar and associate researcher at IRPI (Intellectual Property Research Institute), has questioned the impact of industrial property rights on the development of green technologies.
The first part of this study examines the role of patent law in the diffusion of green technologies, seeking to determine whether patents are an accelerator or a hindrance to this circulation. If patents do have a positive effect on research in the field of green technologies, the effort should be emphasized on the legal and fiscal tools that encourage owners to license.
The second part of the study is devoted to the distinctive signs. Since the marketing departments have found that green communication sells, eco-labels, sometimes misleading, invaded advertising. The challenge is to determine the role of trademark law in the fight against deceptive practices called greenwashing. The main objective is to regulate the access to protection of trademark law by refusing registration or canceling deceptive or descriptive signs.
The novel analysis method developed, entitled « Ecological Analysis of Law » is intended to be applied in other areas of law in order to assess the efficiency of each rule with regard to the issue of reduction of anthropogenic origin’s harm on the environment.


Sommaire

PART I
An Ecological Analysis of Patent Law
Chapter 1. The need to promote « green » innovation : desirable changes
Chapter 2. The need to encourage the dissemination of green technologies : prioritising incentivisation
Chapter 3. The pressing need to allow the transfer of green technologies to developing Nations
 
PART II
An Ecological Analysis of the Law of Distinctive Marks : Trademarks, Certification Marks and Eco-labels
Chapter 1. Trademark law, a tool to protect marks evoking the ecological nature of products
Chapter 2. Trademark law, a tool to combat greenwashing

Guillaume HENRY with contributions from Catherine QUATRAVAUX



Collection
Tome  42, 2013
Editeur : LexisNexis
500 pages
ISBN : 978-2-7110-1688-4
Format : 15,5 x 24 cm
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